This section presents selected art direction projects from my professional practice. The work focuses on image composition, atmosphere and visual coherence across campaigns, product storytelling and digital platforms. Projects include both photographic productions and more recent experiments with AI-assisted image generation.

Lifestyle imagery for King & McGaw (AI generated)

Decorative framed picture of legs wearing red high heels and red dress, with a label 'Fiorucci', in a modern dining room with a wooden sideboard, dark bowl, glass vase with green plant, and hanging pendant lights.
A dining room with a wooden table, four chairs, a vase with green foliage, and a sideboard with white dishes, with a colorful abstract painting on the wall and sunlight streaming in.
A bedroom with a brown leather headboard, white pillows, a black bedside table with books, a wall-mounted black lamp, a framed art print that says 'je t'aime' and 'HARD', and a green accent wall.
Gallery wall with three framed art posters in a bright, white room. The left poster features a black and yellow design with a plant in a vase. The middle poster has a pattern of black circles, a diamond, and text that reads "VASARELY - MULTIPLES gall
Interior of a cozy kitchen or art gallery with framed artwork of food and plants on the wall, wooden shelves with pottery and kitchen appliances, and a wooden table or countertop with decorative bowls and a vase with dried flowers. The text "The dest
Living room with large window, green armchair, framed abstract art on white wall, wooden bookcase, decorative vases, and natural light.
Two framed black and white photographs are displayed on a white wall with sunlight casting shadows across the wall. The photograph on the left shows a man holding a briefcase, standing outdoors, with another person in the background. The photograph o

Campaign photography for King & McGaw

Framed magazine cover of Vogue featuring a woman with white geometric head covering and makeup, displayed on a white pedestal against dark background.
Gallery wall with five framed graphic posters. Top left: red text 'OH WOW,' top middle: blue background with white text 'LOVE IS THE DRUG,' bottom left: white background with black handwritten 'Art Dealer,' bottom right: yellow background with black
Two framed posters on a wall, one with the words 'Love is the drug' in gold letters on a dark background and the other with '1970' in bold black text, surrounded by gold rectangles.
Dark-colored art display boards with handwritten text, supported by cylindrical white stands, set against a plain background with a partition wall.
Vogue magazine cover featuring a close-up of lips and teeth with green apples, with headlines about spring fashion, makeup, and health
A display sign with the year 1970, decorated with gold accents, mounted on a minimalist white stand.

Editorial photography for King & McGaw

Two framed art posters by artist Henry Moore. The left poster features a large green background with a black sculpture and text. The right poster shows a green illustration of multiple seated human figures in black outline with text along the left si
Three black and white abstract balloon artworks in black frames against a yellow wall, with one artwork resting on a green block.
Two abstract art prints with yellow and orange tones, framed in black, displayed on white pedestals and against a light-colored wall.
Open black folder with orange insert from King & McGaw, displaying the company logo and information, placed on a green surface with another closed folder nearby.
Colorful abstract art featuring numerous hand-shaped designs in blue, green, red, yellow, and black, arranged on a white background, framed and displayed on an orange wall.

Product photography for King & McGaw

Abstract artwork featuring two blue circles and a red curved shape on a white background, signed in the bottom right corner.
Close-up view of a framed artwork with a signature and limited edition number, indicating it is the 77th print of a series. The signature is in black ink, accompanied by a circular embossed stamp reading 'GICLÉE PRINT COATER EDITIONS'.
Open greeting card with poem and graphic design, surrounded by light blue envelopes on a white background.
Close-up of a book with colorful, striped graphics on the printed pages and a silver cover, resting on a white surface.
Three pastel-colored notebooks in shades of blue and purple standing upright on a plain white surface.
A framed artwork with black geometric lines forming nested squares and rectangles on a white background, displayed on a white pedestal against a light grey wall.
Close-up of a framed geometric black and white artwork on a white wall with a beige ceiling.
Three framed pop art images on white display stands against a gray wall. The images depict a clock, a lamp, and abstract green tube shapes on colorful backgrounds.
Poster for an art exhibition titled 'Beyeler at Pace,' featuring a colorful abstract painting of a woman with blonde hair, a blue top, and a red skirt, sitting in a yellow chair, with additional artwork in the background.

Campaign photography for King & McGaw museum partners

A person wearing white gloves holds a sign above their head against a blue sky background. The sign is from the Musée du Louvre and features a purple and black abstract design with text in French.
Person holding a colorful abstract artwork in front of a modern brick building with glass windows.
A poster featuring a stylized portrait of a woman with short pink hair, blue eyes, and red lipstick. The poster promotes starting a collection through King & McGaw, with text beneath the image that reads, 'Start your collection,' and mentions the com
Person holding a framed black and white photograph of a woman with glasses and a magnifying glass, in front of the National Portrait Gallery building.
Person holding a framed print of a botanical illustration of a flower with a yellow background, seen outdoors with historic building in the background.
Person holding an illustration of an Ionic column capital labeled "JUPITER-STATOR" outdoors, with a brick building in the background.
A vertical sign in a tiled subway station with an abstract artwork on top, featuring red, black, and green brush strokes on a teal background. The sign reads 'Start your collection' and promotes King & McGaw, an art printing company established in 19
Person holding a framed painting of a horse jumping.

Lookbook and campaign photography for Robert Normand

Side view of a woman with long straight platinum blonde hair wearing a black dress with large bow details on the shoulders.
Young woman with long blonde hair wearing a plaid dress with bow details, holding a book, standing against a plain background, with soft lighting and a slightly tilted head.
Woman with long, platinum blonde hair wearing a pastel-colored dress with gold details, standing against a plain light-colored background.
A mannequin wearing a long, flowing yellow dress with shoulder details, standing against a white background, holding a purple garment.
A woman with short brown hair wearing a black jacket and a patterned yellow dress with black shoes.
A woman in a long beige dress with dark wavy line patterns, black heels, standing with legs apart and arms crossed, looking at the camera against a white background.
A group of people standing close together in conversation, with one person in the background laughing and talking.
Two women standing and talking with a person holding a red cup. One woman is wearing a loose purple dress, and the other is in a white shirt with a print.
A group of five young adults dressed in formal attire, engaged in conversation in an indoor setting with wooden flooring.